E-Commerce Marketing:Techniques That Connect to Millennials

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Even though most of us are from different age groups, most of us will usually relate to each other through generations. Whether it’s clothing, food, or music, it’s clear that each generation will have their own “identity,” and most will associate with people who are within their own demographic.

Since most of us are from different generations, there will be some differences in terms of preferences. While most of us do have our taste, most generations will usually share individual preferences in styles.

One of the more unique generations known for having their own unique and quirky style is the millennials. Since most millennials will have their kind of clothing, prefer particular gadgets, and are loyal to specific brands, it’s only logical to know what they’re into.

Millennials have such a significant impact on the global economy that 17 million millennials in the UK can be potential customers and business partners. Certain brands are explicitly selling to the millennial target market, and so far, most of these brands have been earning billions in revenue.

Who Are Considered Millennials?

But right before we get into critical strategies on how we can attract this generation of potential customers and investors, we have first to know who millennials are?

Most studies would point out that millennials are born within the years 1981 to 1996. If this is the case, millennials are between the ages of 23 to 38 years old.

Although, some would argue that being a millennial is not necessarily about age, more of a lifestyle. Most of the time, millennials refuse to do things conventionally and often move in the opposite direction to the status quo. In almost every aspect, millennials are different politically, socially, professionally, and economically.

Most of the time, millennials are often confused with generation Zs. However, most individuals consider themselves as generation Zs associate with millennials since both generations tend to have almost the same personalities.

Reaching Out to Millennials

Since millennials have their lifestyle going, it’s only appropriate that we use unconventional marketing tactics to reel them in. Just like when you’re targeting specific demographics, marketing campaigns will need to adapt to the social climate’s ebb and flow.

Whatever It Is, Sell It Online

In this day and age, almost everything can be bought digitally without having to go outside. Since millennials are usually interacting with their mobile phones, laptops, and devices, most marketing firms and advertisements have invested in marketing strategies aimed towards social media, e-commerce platforms, and even search engines.

A good percentage of millennials have admitted that it’s easier to fall for sales and impulse buying online since most products are often on sale. Some fewer women would realize that they would buy products online. Still, both of these groups are known to have a fair amount of online shopping presence.

The strategy of migrating towards an E-commerce model has been skyrocketing in popularity that even older generations have been using it to purchase various products.

Suppose you’re not sure about how you should outline your E-commerce business model. In that case, there are business support services that can help you oversee your day-to-day operations while also giving you much-needed information and feedback. Having professional supervision is paramount in having an efficient business.

Mobile E-Commerce Platforms

Let’s face it: almost everyone is shopping on devices, especially millennials. More than a quarter of millennials will use around four to five gadgets in a day. Whether this is for education, work, or entertainment, most millennials will usually check their phones numerous times in a day. Successful E-commerce stores know this, and they have been exploiting engagements from millennials for years.

Social Media Marketing Is Key

social media marketing

Most studies would suggest that social media is one of the best ways of compelling millennials to buy products.

Most of the time, E-commerce businesses and stores will invest in social media marketing since it’s an excellent way of funnelling views towards a particular domain. Some studies have shown that 70% of millennials are generally apathetic towards celebrity endorsements (which is usually a traditional means of marketing) but would instead buy through social media since there’s additional information regarding the product.

In essence, connecting to your millennials market is all about knowing the needs and wants of your target demographic. Migrating to a more “mobile” setting while focusing on E-commerce platforms has significantly increased engagements for companies and businesses tailored to millennials.

Most millennials’ social identity and style are continually changing, and most businesses must adapt to these changes. Being quick on your feet and adaptable can help convert engagements into leads.

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